You deserve more than just a ticketing-app.

One option is to use one of the many ticketing apps on the market to handle attendee registration, and then manage everything else through separate tools or even Excel spreadsheets (sometimes still the case).

publication is written by Adis Jugo, CEO at run.events

This approach might seem easy at first, but it quickly becomes clear that it falls short in several key areas essential for professional events. It often results in the need to juggle attendee data across various systems. Lead retrieval? You’ll have to import the attendee data. Mobile app? Import it there, too. Badging? Event check-in? You get the idea.

Another unavoidable issue with this scenario is that a lot gets “lost in translation” during the process. Fortunately, there are alternatives. Event management platforms like run.events, not only handle ticketing but also offer a full suite of features on a single platform, including a mobile app, event networking, built-in tax invoicing, sponsor management, lead retrieval, expo planning, calls for speakers, agenda and speaker management, professional badging, and many other features.

This elevates event management capabilities to an entirely different level, giving event organizers full control over all their activities.

And then there's event promotion and marketing. I think we can all agree that the best events are sold-out events. Some ticketing apps include basic email marketing, but this is insufficient for driving registrations and ticket sales for professional conferences.

Our platform excels with its event promotion and marketing features — it enables zero-cost-per-acquisition ticket sales through built-in influencer campaigns. It also links ticket sales to specific marketing efforts, such as newsletters, social media, or ad displays in search engines, allowing event organizers to always know through which marketing campaign each ticket was sold. This makes it easy to see what works, what doesn’t, where to invest money, and where to cut the budget. Not knowing what works isn’t marketing; it’s guessing.

With run.events we eliminate this guessing. Another standout feature is its ability to retarget abandoned carts, helping event organizers sell more tickets and increase registrations. Event organizers can see who abandoned carts, at what point in the purchase process they were abandoned, and then re-target those users with discounts or special email campaigns. This feature is unique for our product and I’m not aware of any ticketing apps that have this possibility.

And last but not least, the price needs to be right. run.events doesn’t charge high percentage fees on tickets. Instead, we offer a flexible pricing model that adapts to events of every size and the level of support required, typically saving over 25%-50% compared to ticketing apps that charge percentage fees. For that price, our customers don’t just get ticketing; they get a fully comprehensive platform on which they can base their entire event business, with proper support. At run.events, we care about our customers because their success is our success, too.